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Carter McKinney
ENES

Nuestro Trabajo

Trabajo enFotografía.

Fotografía, cine, marketing, eventos, educación, medios y bodas, producidos a través de la práctica de Carter y cada parte de McKinney Media.

Trabajo Insignia

La evidencia.

Invitados en un evento nocturno del Da Vinci Science Center, fotografiado por McKinney Media

Visual Content

Da Vinci Science Center

Fotografía y video de eventos para el Da Vinci Science Center.

Más de 900 fotos entregadas en 4 eventos, además de 2 videos de marketing.

Servicio de brunch en ZEST bar+grille, fotografiado por McKinney Media

Marketing

ZEST bar+grille

Gestión integral de marketing para ZEST bar+grille.

Presupuesto de marketing de $100K gestionado en 6 canales durante una relación de 2 años.

Carter McKinney en un panel de un evento de la Cámara de Comercio

Education

Conferencias y Participación Comunitaria

Conferencias magistrales, paneles y talleres sobre emprendimiento creativo y marca personal.

5 temas de conferencias confirmados, presentados en organizaciones como Bethlehem Rotary y PA CareerLink Lehigh Valley.

Lo Que Hacemos

Una potencia, cinco prácticas.

Contenido Visual

Fotografía, video, drones, retratos profesionales y cobertura de eventos comerciales y de estilo de vida.

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Marketing

Estrategia de marca, redes sociales, desarrollo de sitios web, consultoría y estrategia de contenido.

Iniciar una consulta

McKinney Weddings

Narración de bodas, elegante pero cercana, producida bajo su propia marca dedicada.

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Eventos

Networking, desarrollo profesional, programación educativa y eventos comunitarios.

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McKinney School of Media & Marketing

Cursos, talleres, capacitación corporativa, conferencias universitarias y asesoría individual.

Iniciar una consulta

Mi Proceso

Un solo proceso, en cada proyecto.

Conferencia magistral, estrategia de marketing, fotografía de marca, podcast, boda o evento: la experiencia es estructurada y consistente, gestionada como una institución creativa, no solo un negocio de fotografía.

Iniciar una Consulta
01

Descubrir

Entender el objetivo antes de sacar la cámara: investigación, luego conversación.

02

Planificar

La estrategia se define antes de comenzar la ejecución.

03

Producir

La preparación se convierte en realidad, y el trabajo continúa en la posproducción.

04

Entregar

Una presentación profesional, espacio para revisiones y los próximos pasos.

El Recorrido Completo

Las nueve etapas.

01

Informar

Conoce antes de que nos reunamos.

Explora el trabajo y la filosofía para ver si somos la opción correcta.

Entender mi enfoqueExplorar historiasEnviar una consulta
02

Consulta

Todo proyecto comienza con una conversación.

Objetivos, público, cronograma y cómo se ve el éxito.

ObjetivosDirección creativaPresupuestoResultados deseados
03

Planificación

Estrategia antes de la ejecución.

Una hoja de ruta diseñada para que la producción se desarrolle sin contratiempos.

Brief creativoCronograma de producciónAsignación de equipoGestión de riesgos
04

Ejecución

La preparación se convierte en realidad.

Disciplinado, organizado y adaptable, sea cual sea el proyecto.

ComunicaciónLiderazgoAtención al detalleExperiencia del cliente
05

Postproducción

El trabajo continúa después de que termina el evento.

Revisado, editado y perfeccionado hasta cumplir con mis estándares.

Edición de foto/videoCorrección de colorRedacciónControl de calidad
06

Presentación y Entrega

El trabajo merece una presentación profesional.

Piezas finales pulidas, entregadas de una manera fácil de usar.

Galerías en líneaPiezas de marketingGuías de marcaLanzamientos de sitios web
07

Revisiones

La retroalimentación hace que un gran trabajo sea mejor.

Cuando está incluido, revisamos todo juntos y lo perfeccionamos.

PrecisiónConsistencia de marcaSatisfacción del clienteAcabado final
08

Dejar una Reseña

Aquí nace el boca a boca.

Si el trabajo cumplió, una reseña rápida ayuda al próximo cliente a encontrar lo que busca.

Genera confianzaAyuda a futuros clientesToma dos minutos
09

Construir lo que Sigue

Las grandes alianzas no terminan con un solo proyecto.

El impulso del primer proyecto da inicio a la próxima conversación.

Contenido continuoCampañas de marketingEducaciónAlianza a largo plazo

Preguntas Frecuentes

Preguntas comunes.

Depende del alcance: una sola sesión de fotos avanza más rápido que una campaña de marketing completa o una boda. Los cronogramas se definen juntos durante la etapa de Consulta, una vez que el proyecto se entiende realmente.

Reseñas

Lo que dicen los clientes.

4.9258 reseñas de Google

“We've had the pleasure of working with Carter and McKinney Media at two Nyce & Bryght events, and each experience has been excellent. Carter is professional, reliable, and brings a positive energy that makes working with him easy. He captured great moments while blending seamlessly into the event, and his work helped tell the story of what we were creating. If you're looking for someone who delivers quality photography with professionalism and great customer service, we highly recommend McKinney Media.”

Nyce JonezReseña de Google · 2 months ago

“I try my absolute best to be as unbiased as possible. Sometimes, however, despite my great efforts, I fail. IYKYK. Carter McKinney of McKinney Media happens to be one of the most amazing people I have had the GREAT fortune to meet. His professional way of bringing people together for the betterment of all is truly amazing to witness and be a part of. I was fortunate enough to be invited to his Headshot Happy Hour at Jone(s) in Allentown. Frankly, the flier used for marketing did not do this event justice. The two-dimensional nature compared the the three-dimensional reality pales in comparison. The essence and flow of this happening was well thought out in terms of the venue, the impressive speakers, the musical vibe (complete with a complimenting soprano saxophone), decor, little bites (so delicious and BEAUTIFUL), Lovelyy Cups, and the GUESTS . . . all many, many pieces of an exquisite gathering of a mosaic of entrepreneurs. I look forward to connecting with those who really had opportunities that I believe I can work into my personal work as well as my professional work. Thanks again for getting a group of "just folks" together. Need to know someone who knows someone . . . McKinney Media know MANY ones!!!”

Just Genevieve KMReseña de Google · 6 months ago

“Carter McKinney is an absolutely amazing photographer! He is extremely personable and professional. The quality of his photos is incredible, and you can truly see the time, attention, and talent he puts into every shot. He has such a great eye for capturing the perfect moments, and the final photos exceeded my expectations. I would highly recommend Carter to anyone looking for a talented, reliable photographer. I will definitely be using him again!”

Kaley JohnsonReseña de Google · a month ago

“I had such a wonderful experience with my photography session! I had never had professional headshots taken before, so I honestly wasn’t sure what to expect. I had remembered seeing this photographer a few years ago on WFMZ when his media school first opened, and I always thought it was really great to see someone building a business and investing in the local community. When I needed headshots, I knew I wanted to support a local photographer and I’m so glad I did! From the very beginning, the entire process was seamless. He was extremely responsive, professional, and accommodating, especially considering I reached out at the last minute. He was able to fit me into his schedule when he absolutely did not have to, and I truly appreciated that. During the session, he made me feel completely comfortable. Since this was my first time taking professional headshots, I really appreciated the feedback and direction he gave me. He suggested different poses, backgrounds, and even a sitting option, and he allowed me to do an outfit change so that I could have different looks to choose from. He was very patient and made the experience feel natural rather than awkward or intimidating. He is charismatic, easy to work with, and genuinely wants you to get the best photos possible. I also appreciated that he communicated with me throughout the process, gave me his professional recommendations, and made sure I understood the different options available. The turnaround was incredible. I was photographed within just 2–3 days of my initial outreach, which was especially impressive given how last-minute everything was. I highly recommend him to anyone in the Lehigh Valley looking for professional photography, headshots, or anyone interested in media who wants to learn from and support a talented local business owner. It was a great experience from start to finish, and I’m very happy I chose to support a local photographer. Definitely a 5-star experience! I am so excited to view the results of the session :)”

Ajai TimmonsReseña de Google · a month ago

“Absolutely a pleasure. Very professional and detailed oriented. Love the vision that he brought to our special day. Definitely recommend to everyone one.”

Francis VieraReseña de Google · 4 months ago

“Carter McKinney came in as a guest speaker for my Media Literacy through Popular Culture class at Freedom High School. He gave a presentation on what media literacy is as well as what he does professionally and how he can connect students with post-secondary opportunities in the media profession. Carter was engaging, informative, interactive, and funny. He is clearly very knowledgeable of his craft and I very much appreciated him coming in to speak to the students.”

Alexa KutchReseña de Google

“We loved working with Carter! He provided photos and videography for a huge local conference, the PA Menopause Conference. Carter was personable and professional throughout the day. He took our requests and ran with them. He is a pleasure to work with!”

Katie FrielReseña de Google

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