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Carter McKinney
ENES

Speaking & Education

Carter teaches how to thrive in the next generation of the creative economy.

Through the McKinney School of Media & Marketing and direct speaking engagements, Carter works with organizations, institutions, and audiences on creative entrepreneurship, personal branding, storytelling, and community-driven business.

Invite Carter to Speak
Carter McKinney presenting a workshop at JuxtaHub

Watch

See Carter speak.

Carter McKinney speaking into a microphone on a four-person panel in front of a Greater Lehigh Valley Chamber of Commerce backdrop
On a panel at a Greater Lehigh Valley Chamber of Commerce “On Every Main Street” event.
Empowering Change: Juneteenth Training with the City of Allentown!
AI Is Changing How People Find You — Here's How Service Businesses Stay Visible
The Right Now Show: Carter McKinney at Venture X Bethlehem
Salon Owner Secrets: Ashley Pizarro on Success in the Beauty Industry — as aired on WDIY 88.1 FM

The Entrepreneurs' Club Podcast

For bosses, by bosses.

Carter hosts and executive produces The Entrepreneurs' Club Podcast, interviewing entrepreneurs, founders, and community leaders — the same storytelling and teaching he brings to every keynote and classroom.

Carter McKinney interviewing a guest on The Entrepreneurs' Club Podcast

Topics

Available speaking topics.

From Creative to CEO: Entrepreneurship Beyond Hustle Culture

Talent and hustle can get a business started, but they aren't enough to sustain one. This session explores the transition from entrepreneur or creative to CEO—building systems, developing discipline, strengthening client experience, creating relationships, delegating effectively, and making decisions that build a business beyond the founder.

Your Personal Brand Is Your First Impression

Your reputation exists whether you intentionally manage it or not. Before people hire, refer, invite, interview, or buy from you, they often search for you first. This session shows how to define what you want to be known for and align your image, expertise, website, social media, photography, video, reviews, content, and digital footprint to build credibility.

Networking & Building Community With Intention

Networking isn't about collecting contacts, and community isn't about collecting attention. This session explores how to build genuine professional relationships, create mutual value, follow up effectively, stay visible, and turn individual connections into a trusted community that creates long-term opportunities.

Media Production That Tells a Story

Great media is more than technically good photography or video. This session explores the strategy behind effective visual storytelling—from planning and production to capturing authentic moments and creating photography and video that serve a larger communication goal.

Podcasting: From Conversation to Platform

A podcast can become much more than a collection of interviews. This session covers developing a concept, finding the right guests, conducting stronger interviews, producing compelling episodes, distributing content, and using podcasting to build relationships, authority, and community.

This isn't the full list — Carter speaks on much more than what's shown here. Have something specific in mind that isn't covered above?

Request a Speaking Topic

Formats

Program formats.

Keynote Address

60–90 minutes

Visionary keynote for organization-wide alignment, leadership summits, and conferences.

Half-Day Workshop

3–4 hours

Applied and strategic — tool implementation, group exercises, department-specific action plans.

Full-Day Integration

6–8 hours

Custom rollout playbooks, department action plans, hands-on tool walkthroughs, implementation roadmaps.

Panels

Panel participation on entrepreneurship, media, or community topics.

Weekend Intensives

Immersive multi-day programming for deep skill-building and cohort-based learning.

Cohorts

One semester

Semester-long cohort program for sustained skill-building, accountability, and mentorship.

Internships

3 months

Hands-on placements for students and early-career creatives to learn by doing real work.

Audiences

Who this is for.

Corporate teams and leadership groups

Colleges and universities

Entrepreneurship and small-business programs

Creative professionals and students

Nonprofit and civic organizations

Chambers of commerce and business associations

Past Engagements

Organizations Carter has spoken for.

Bethlehem Rotary

TODO_CARTER

Networking & Building Community With Intention

TODO_CARTER

PA CareerLink Lehigh Valley

TODO_CARTER

Customer Service Boot Camp — guest presenter

TODO_CARTER

Men of Courage

TODO_CARTER

Panel

TODO_CARTER

ArtsQuest

TODO_CARTER

Instructor

TODO_CARTER

Juxtahub

TODO_CARTER

Building Your Online Presence — workshop

TODO_CARTER

Carter McKinney speaking to a workshop audience

Speaker Bio

Born in Pittsburgh and raised in Bethlehem, Pennsylvania, Carter McKinney is a creative entrepreneur, photographer, filmmaker, marketer, educator, and event producer. He is the founder of McKinney Media, a creative powerhouse spanning visual content, marketing, weddings, events, and education that he's built since 2021, serving businesses, organizations, couples, and communities throughout the Mid-Atlantic. His work connects visual storytelling, strategic marketing, education, and live experiences to help people and ideas become more visible.

What Organizers Say

From the people who booked Carter.

Event organizer

“TODO_CARTER”

TODO_CARTER

Event organizer

“TODO_CARTER”

TODO_CARTER

“We've had the pleasure of working with Carter and McKinney Media at two Nyce & Bryght events, and each experience has been excellent. Carter is professional, reliable, and brings a positive energy that makes working with him easy. He captured great moments while blending seamlessly into the event, and his work helped tell the story of what we were creating. If you're looking for someone who delivers quality photography with professionalism and great customer service, we highly recommend McKinney Media.”

Nyce JonezGoogle review · 2 months ago

“I try my absolute best to be as unbiased as possible. Sometimes, however, despite my great efforts, I fail. IYKYK. Carter McKinney of McKinney Media happens to be one of the most amazing people I have had the GREAT fortune to meet. His professional way of bringing people together for the betterment of all is truly amazing to witness and be a part of. I was fortunate enough to be invited to his Headshot Happy Hour at Jone(s) in Allentown. Frankly, the flier used for marketing did not do this event justice. The two-dimensional nature compared the the three-dimensional reality pales in comparison. The essence and flow of this happening was well thought out in terms of the venue, the impressive speakers, the musical vibe (complete with a complimenting soprano saxophone), decor, little bites (so delicious and BEAUTIFUL), Lovelyy Cups, and the GUESTS . . . all many, many pieces of an exquisite gathering of a mosaic of entrepreneurs. I look forward to connecting with those who really had opportunities that I believe I can work into my personal work as well as my professional work. Thanks again for getting a group of "just folks" together. Need to know someone who knows someone . . . McKinney Media know MANY ones!!!”

Just Genevieve KMGoogle review · 6 months ago

“Carter McKinney is an absolutely amazing photographer! He is extremely personable and professional. The quality of his photos is incredible, and you can truly see the time, attention, and talent he puts into every shot. He has such a great eye for capturing the perfect moments, and the final photos exceeded my expectations. I would highly recommend Carter to anyone looking for a talented, reliable photographer. I will definitely be using him again!”

Kaley JohnsonGoogle review · a month ago

“I had such a wonderful experience with my photography session! I had never had professional headshots taken before, so I honestly wasn’t sure what to expect. I had remembered seeing this photographer a few years ago on WFMZ when his media school first opened, and I always thought it was really great to see someone building a business and investing in the local community. When I needed headshots, I knew I wanted to support a local photographer and I’m so glad I did! From the very beginning, the entire process was seamless. He was extremely responsive, professional, and accommodating, especially considering I reached out at the last minute. He was able to fit me into his schedule when he absolutely did not have to, and I truly appreciated that. During the session, he made me feel completely comfortable. Since this was my first time taking professional headshots, I really appreciated the feedback and direction he gave me. He suggested different poses, backgrounds, and even a sitting option, and he allowed me to do an outfit change so that I could have different looks to choose from. He was very patient and made the experience feel natural rather than awkward or intimidating. He is charismatic, easy to work with, and genuinely wants you to get the best photos possible. I also appreciated that he communicated with me throughout the process, gave me his professional recommendations, and made sure I understood the different options available. The turnaround was incredible. I was photographed within just 2–3 days of my initial outreach, which was especially impressive given how last-minute everything was. I highly recommend him to anyone in the Lehigh Valley looking for professional photography, headshots, or anyone interested in media who wants to learn from and support a talented local business owner. It was a great experience from start to finish, and I’m very happy I chose to support a local photographer. Definitely a 5-star experience! I am so excited to view the results of the session :)”

Ajai TimmonsGoogle review · a month ago

“Absolutely a pleasure. Very professional and detailed oriented. Love the vision that he brought to our special day. Definitely recommend to everyone one.”

Francis VieraGoogle review · 4 months ago

“Carter McKinney came in as a guest speaker for my Media Literacy through Popular Culture class at Freedom High School. He gave a presentation on what media literacy is as well as what he does professionally and how he can connect students with post-secondary opportunities in the media profession. Carter was engaging, informative, interactive, and funny. He is clearly very knowledgeable of his craft and I very much appreciated him coming in to speak to the students.”

Alexa KutchGoogle review

“We loved working with Carter! He provided photos and videography for a huge local conference, the PA Menopause Conference. Carter was personable and professional throughout the day. He took our requests and ran with them. He is a pleasure to work with!”

Katie FrielGoogle review

FAQ

Common questions.

Creative entrepreneurship, visibility, personal branding, and community building — see the full list of available topics above. Every topic can be tailored to your audience.

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