Our Work
Work acrossPhotography.
Photography, film, marketing, event, education, media, and wedding work produced across Carter's practice and every part of McKinney Media.
Flagship Work
The evidence.

Visual Content
Da Vinci Science Center
Event photography and video for the Da Vinci Science Center.
900+ photos delivered across 4 named events, plus 2 marketing videos.

Marketing
ZEST bar+grille
Full-service marketing management for ZEST bar+grille.
$100K marketing budget guided across 6 channels over a 2-year engagement.

Education
Speaking & Community Engagement
Keynotes, panels, and workshops on creative entrepreneurship and personal brand.
5 confirmed keynote topics, hosted by organizations including Bethlehem Rotary and PA CareerLink Lehigh Valley.
What We Do
One powerhouse, five practices.
Visual Content
Photography, videography, drone, headshots, and commercial and lifestyle event coverage.
Start an inquiryMarketing
Brand strategy, social media, website development, consulting, and content strategy.
Start an inquiryMcKinney Weddings
Luxury but approachable wedding storytelling, produced under its own dedicated brand.
Start an inquiryEvents
Networking, professional development, educational programming, and community events.
Start an inquiryMcKinney School of Media & Marketing
Courses, workshops, corporate training, college speaking, and one-on-one coaching.
Start an inquiryOur Work
See what real visibility looks like.
WeddingsMike and Amanda
A proposal-to-wedding story documenting multiple milestones through one connected visual narrative.
2026
WeddingsShalynne and Michael
Capturing Shalynne and Michael's Traditional African Introduction Ceremony beautifully — a joyful celebration of culture, family, and love.
2026
WeddingsViolet and Oliver
An engagement and wedding collection following Violet and Oliver across two connected chapters.
2025
WeddingsCody and Veronika
A wedding story shaped through quiet details, portraiture, ceremony, and the moments connecting each part of the day.
2025
MediaThe Entrepreneurs' Club Podcast
A podcast hosted and executive produced by Carter, featuring conversations with entrepreneurs, founders, and community leaders.
EventsCommunity Events
Event production and coverage for community-facing programming, from networking events to civic gatherings.
EducationEducation and Creative Training
Courses, workshops, and corporate training delivered through the McKinney School of Media & Marketing.
FilmCorporate and Institutional Storytelling
Film and video work produced for corporate and institutional clients — interviews, brand films, and event documentation.
Executive and Professional Portraiture
Headshot and executive portrait sessions for professionals and organizations, including work produced through Headshot Happy Hour.
Brand Campaigns
Brand strategy and marketing campaign work — positioning, content strategy, and social media direction for clients and organizations.
PhotographyDa Vinci Science Center
Event photo and video for the Da Vinci Science Center: an internal photo catalog, a marketing promo video, and client-event referrals.
MarketingRich Mar Florist
Photo and video for Rich Mar Florist's seasonal marketing and its NIL partnership sports series.
MarketingZEST bar+grille
Marketing across social, web, billboards, email, and SMS, plus ongoing photo, video, and design for the restaurant.
MediaVellner Law
Brand story package consisted of drone, photo, video, and headshots.
Greater Lehigh Valley Chamber of Commerce
Ongoing event photography since 2024 — annual meetings, award ceremonies, a healthcare summit, and membership events.
PhotographyAdams Outdoor
Corporate headshots and executive portraiture for the Adams Outdoor team, plus full-team group photos.
2026
MediaAll Valley Rooter
A brand story package for All Valley Rooter & Plumbing: a brand story video, photography of its branded service van, and portraits and headshots.
2026
PhotographyGreater Lehigh Valley REALTORS®
Professional headshots for Greater Lehigh Valley REALTORS®, photographed over two shoot days in March 2022.
2022
PhotographyManhattan Crypto Capital
Executive portraits and meeting coverage for Manhattan Crypto Capital, photographed in a high-rise office with city views.
2022
PhotographyAlisha Melvin
Executive portraits for Alisha Melvin across two shoots, in the studio and on location.
2025
PhotographyDwayne Jones and Sons
Executive and group portraits for Dwayne Jones and Sons, in suits indoors and in casual looks around the city.
2023
PhotographyFerguson
Corporate headshots for the Ferguson team, photographed on location with one consistent look.
2025
EventsPreventive Measures
Photography for Preventive Measures and The PM Foundation since 2022: foundation galas, a residence grand opening, community events, staff retreats, and facility photography.
EventsPA Coalition of Public Charter Schools
Photo and video coverage of the PA Coalition of Public Charter Schools' 2025 conference, from breakout sessions to the Legacy Awards, plus a recap video.
2025
EventsDJ Romeo G – VLive Presents
Event photography for DJ Romeo G and VLive Presents: Musikfest stages, rooftop brunches, holiday parties, networking nights, and business-highlight shoots.
EventsMuhlenberg College
Two days of Alumni Weekend coverage for Muhlenberg College, from the "An Evening of Distinction" dinner to class reunions.
2024
PhotographyBart Bailey
Executive portraits of Bart Bailey since 2020, plus events for the book It's In Our Bones.
EventsTKO Hospitality
Coverage of TKO Hospitality's Knockout Awards and Leadership Conference: the awards dinner, honorees on stage, and a team culinary challenge.
2026
My Process
One process, every engagement.
Keynote, marketing strategy, brand photography, podcast, wedding, or event — the experience is structured and consistent, run like a creative institution, not just a photography business.
Discover
Learning the goal before any camera comes out — research, then conversation.
Plan
Strategy set before execution begins.
Produce
Preparation becomes reality, then the work continues in post-production.
Deliver
A professional presentation, room for revisions, and what comes next.
The Full Walkthrough
All nine stages.
Inform
Learn before we meet.
Explore the work and philosophy to see if we're the right fit.
Consultation
Every project starts with conversation.
Goals, audience, timeline, and what success looks like.
Planning
Strategy before execution.
A roadmap built so the production runs smoothly.
Execution
Preparation becomes reality.
Disciplined, organized, and adaptable — whatever the project.
Post-Production
The work continues after the event ends.
Reviewed, edited, and refined until it meets my standards.
Presentation & Delivery
The work deserves a professional presentation.
Polished final assets, delivered in a way that's easy to use.
Revisions
Feedback makes great work better.
Where included, we review everything together and refine it.
Leave a Review
Word of mouth starts here.
If the work delivered, a quick review helps the next client find their fit.
Build What's Next
Great partnerships don't end with one project.
Momentum from the first project starts the next conversation.
FAQ
Common questions.
It depends on scope — a single photo shoot moves faster than a full marketing campaign or a wedding. Timelines get set together during the Align stage, once the project is actually understood.
Reviews
What clients say.
Not Sure Where to Start?
What are you looking for?
Answer a few quick questions and get matched to the right next step — an event, a class, a service, or a conversation. Takes about two minutes.