Carter McKinney
Restaurant Marketing
ZEST bar+grille
Carter McKinney and the McKinney Media team managed ZEST bar+grille's marketing across social media, website, Google Business Profile, billboards, email, and SMS. Carter also provided strategic guidance on the allocation of a $100K marketing budget, while his team produced ongoing photography, video, graphic design, and social media content to strengthen the restaurant's brand, visibility, and customer engagement.
- Timeframe
- June 2021 – June 2023
- Services
- Marketing management · Photography · Video · Graphic design · Social media
The work
One team behind the whole brand.
Marketing across six channels
McKinney Media managed ZEST's marketing from social media and the website to billboards, email, and SMS.
Strategy behind the budget
Carter provided strategic guidance on how a $100K marketing budget was allocated.
Ongoing content
The team produced photography, video, graphic design, and social media content to strengthen the restaurant's brand, visibility, and customer engagement.
Channels managed
Everywhere guests look.
- Social media
- Website
- Google Business Profile
- Billboards
- SMS
Photo gallery
From the first course to the last toast.
The delivered gallery is organized into these collections:
- Dinner
- Cocktails
- Brunch
- Desserts
- Team
- The Space
- Events
- Moët Hennessy
- Graphic Designs