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Carter McKinney
ENES

Our Work

Work acrossPhotography.

Photography, film, marketing, event, education, media, and wedding work produced across Carter's practice and every part of McKinney Media.

Flagship Work

The evidence.

Guests at a Da Vinci Science Center evening event, photographed by McKinney Media

Visual Content

Da Vinci Science Center

Event photography and video for the Da Vinci Science Center.

900+ photos delivered across 4 named events, plus 2 marketing videos.

Brunch service at ZEST bar+grille, photographed by McKinney Media

Marketing

ZEST bar+grille

Full-service marketing management for ZEST bar+grille.

$100K marketing budget guided across 6 channels over a 2-year engagement.

Carter McKinney speaking on a panel at a Chamber of Commerce event

Education

Speaking & Community Engagement

Keynotes, panels, and workshops on creative entrepreneurship and personal brand.

5 confirmed keynote topics, hosted by organizations including Bethlehem Rotary and PA CareerLink Lehigh Valley.

What We Do

One powerhouse, five practices.

Visual Content

Photography, videography, drone, headshots, and commercial and lifestyle event coverage.

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Marketing

Brand strategy, social media, website development, consulting, and content strategy.

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McKinney Weddings

Luxury but approachable wedding storytelling, produced under its own dedicated brand.

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Events

Networking, professional development, educational programming, and community events.

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McKinney School of Media & Marketing

Courses, workshops, corporate training, college speaking, and one-on-one coaching.

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Our Work

See what real visibility looks like.

Education and Creative TrainingEducation

Education and Creative Training

Courses, workshops, and corporate training delivered through the McKinney School of Media & Marketing.

My Process

One process, every engagement.

Keynote, marketing strategy, brand photography, podcast, wedding, or event — the experience is structured and consistent, run like a creative institution, not just a photography business.

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01

Discover

Learning the goal before any camera comes out — research, then conversation.

02

Plan

Strategy set before execution begins.

03

Produce

Preparation becomes reality, then the work continues in post-production.

04

Deliver

A professional presentation, room for revisions, and what comes next.

The Full Walkthrough

All nine stages.

01

Inform

Learn before we meet.

Explore the work and philosophy to see if we're the right fit.

Understand my approachBrowse storiesSubmit an inquiry
02

Consultation

Every project starts with conversation.

Goals, audience, timeline, and what success looks like.

ObjectivesCreative directionBudgetDesired outcomes
03

Planning

Strategy before execution.

A roadmap built so the production runs smoothly.

Creative briefProduction scheduleTeam assignmentsRisk management
04

Execution

Preparation becomes reality.

Disciplined, organized, and adaptable — whatever the project.

CommunicationLeadershipAttention to detailClient experience
05

Post-Production

The work continues after the event ends.

Reviewed, edited, and refined until it meets my standards.

Photo/video editingColor correctionCopywritingQuality assurance
06

Presentation & Delivery

The work deserves a professional presentation.

Polished final assets, delivered in a way that's easy to use.

Online galleriesMarketing assetsBrand guidelinesWebsite launches
07

Revisions

Feedback makes great work better.

Where included, we review everything together and refine it.

AccuracyBrand consistencyClient satisfactionFinal polish
08

Leave a Review

Word of mouth starts here.

If the work delivered, a quick review helps the next client find their fit.

Builds trustHelps future clientsTakes two minutes
09

Build What's Next

Great partnerships don't end with one project.

Momentum from the first project starts the next conversation.

Ongoing contentMarketing campaignsEducationLong-term partnership

FAQ

Common questions.

It depends on scope — a single photo shoot moves faster than a full marketing campaign or a wedding. Timelines get set together during the Align stage, once the project is actually understood.

Reviews

What clients say.

4.9258 Google reviews

“We've had the pleasure of working with Carter and McKinney Media at two Nyce & Bryght events, and each experience has been excellent. Carter is professional, reliable, and brings a positive energy that makes working with him easy. He captured great moments while blending seamlessly into the event, and his work helped tell the story of what we were creating. If you're looking for someone who delivers quality photography with professionalism and great customer service, we highly recommend McKinney Media.”

Nyce JonezGoogle review · 2 months ago

“I try my absolute best to be as unbiased as possible. Sometimes, however, despite my great efforts, I fail. IYKYK. Carter McKinney of McKinney Media happens to be one of the most amazing people I have had the GREAT fortune to meet. His professional way of bringing people together for the betterment of all is truly amazing to witness and be a part of. I was fortunate enough to be invited to his Headshot Happy Hour at Jone(s) in Allentown. Frankly, the flier used for marketing did not do this event justice. The two-dimensional nature compared the the three-dimensional reality pales in comparison. The essence and flow of this happening was well thought out in terms of the venue, the impressive speakers, the musical vibe (complete with a complimenting soprano saxophone), decor, little bites (so delicious and BEAUTIFUL), Lovelyy Cups, and the GUESTS . . . all many, many pieces of an exquisite gathering of a mosaic of entrepreneurs. I look forward to connecting with those who really had opportunities that I believe I can work into my personal work as well as my professional work. Thanks again for getting a group of "just folks" together. Need to know someone who knows someone . . . McKinney Media know MANY ones!!!”

Just Genevieve KMGoogle review · 6 months ago

“Carter McKinney is an absolutely amazing photographer! He is extremely personable and professional. The quality of his photos is incredible, and you can truly see the time, attention, and talent he puts into every shot. He has such a great eye for capturing the perfect moments, and the final photos exceeded my expectations. I would highly recommend Carter to anyone looking for a talented, reliable photographer. I will definitely be using him again!”

Kaley JohnsonGoogle review · a month ago

“I had such a wonderful experience with my photography session! I had never had professional headshots taken before, so I honestly wasn’t sure what to expect. I had remembered seeing this photographer a few years ago on WFMZ when his media school first opened, and I always thought it was really great to see someone building a business and investing in the local community. When I needed headshots, I knew I wanted to support a local photographer and I’m so glad I did! From the very beginning, the entire process was seamless. He was extremely responsive, professional, and accommodating, especially considering I reached out at the last minute. He was able to fit me into his schedule when he absolutely did not have to, and I truly appreciated that. During the session, he made me feel completely comfortable. Since this was my first time taking professional headshots, I really appreciated the feedback and direction he gave me. He suggested different poses, backgrounds, and even a sitting option, and he allowed me to do an outfit change so that I could have different looks to choose from. He was very patient and made the experience feel natural rather than awkward or intimidating. He is charismatic, easy to work with, and genuinely wants you to get the best photos possible. I also appreciated that he communicated with me throughout the process, gave me his professional recommendations, and made sure I understood the different options available. The turnaround was incredible. I was photographed within just 2–3 days of my initial outreach, which was especially impressive given how last-minute everything was. I highly recommend him to anyone in the Lehigh Valley looking for professional photography, headshots, or anyone interested in media who wants to learn from and support a talented local business owner. It was a great experience from start to finish, and I’m very happy I chose to support a local photographer. Definitely a 5-star experience! I am so excited to view the results of the session :)”

Ajai TimmonsGoogle review · a month ago

“Absolutely a pleasure. Very professional and detailed oriented. Love the vision that he brought to our special day. Definitely recommend to everyone one.”

Francis VieraGoogle review · 4 months ago

“Carter McKinney came in as a guest speaker for my Media Literacy through Popular Culture class at Freedom High School. He gave a presentation on what media literacy is as well as what he does professionally and how he can connect students with post-secondary opportunities in the media profession. Carter was engaging, informative, interactive, and funny. He is clearly very knowledgeable of his craft and I very much appreciated him coming in to speak to the students.”

Alexa KutchGoogle review

“We loved working with Carter! He provided photos and videography for a huge local conference, the PA Menopause Conference. Carter was personable and professional throughout the day. He took our requests and ran with them. He is a pleasure to work with!”

Katie FrielGoogle review

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