Our Work
Work acrossPhotography.
Photography, film, marketing, event, education, media, and wedding work produced across Carter's practice and every part of McKinney Media.
Flagship Work
The evidence.

Visual Content
Da Vinci Science Center
Event photography and video for the Da Vinci Science Center.
900+ photos delivered across 4 named events, plus 2 marketing videos.

Marketing
ZEST bar+grille
Full-service marketing management for ZEST bar+grille.
$100K marketing budget guided across 6 channels over a 2-year engagement.

Education
Speaking & Community Engagement
Keynotes, panels, and workshops on creative entrepreneurship and personal brand.
5 confirmed keynote topics, hosted by organizations including Bethlehem Rotary and PA CareerLink Lehigh Valley.
What We Do
One powerhouse, five practices.
Visual Content
Photography, videography, drone, headshots, and commercial and lifestyle event coverage.
Start an inquiryMarketing
Brand strategy, social media, website development, consulting, and content strategy.
Start an inquiryMcKinney Weddings
Luxury but approachable wedding storytelling, produced under its own dedicated brand.
Start an inquiryEvents
Networking, professional development, educational programming, and community events.
Start an inquiryMcKinney School of Media & Marketing
Courses, workshops, corporate training, college speaking, and one-on-one coaching.
Start an inquiryOur Work
See what real visibility looks like.
Brand Campaigns
Brand strategy and marketing campaign work — positioning, content strategy, and social media direction for clients and organizations.
MarketingRich Mar Florist
Photo and video for Rich Mar Florist's seasonal marketing and its NIL partnership sports series.
MarketingZEST bar+grille
Marketing across social, web, billboards, email, and SMS, plus ongoing photo, video, and design for the restaurant.
My Process
One process, every engagement.
Keynote, marketing strategy, brand photography, podcast, wedding, or event — the experience is structured and consistent, run like a creative institution, not just a photography business.
Discover
Learning the goal before any camera comes out — research, then conversation.
Plan
Strategy set before execution begins.
Produce
Preparation becomes reality, then the work continues in post-production.
Deliver
A professional presentation, room for revisions, and what comes next.
The Full Walkthrough
All nine stages.
Inform
Learn before we meet.
Explore the work and philosophy to see if we're the right fit.
Consultation
Every project starts with conversation.
Goals, audience, timeline, and what success looks like.
Planning
Strategy before execution.
A roadmap built so the production runs smoothly.
Execution
Preparation becomes reality.
Disciplined, organized, and adaptable — whatever the project.
Post-Production
The work continues after the event ends.
Reviewed, edited, and refined until it meets my standards.
Presentation & Delivery
The work deserves a professional presentation.
Polished final assets, delivered in a way that's easy to use.
Revisions
Feedback makes great work better.
Where included, we review everything together and refine it.
Leave a Review
Word of mouth starts here.
If the work delivered, a quick review helps the next client find their fit.
Build What's Next
Great partnerships don't end with one project.
Momentum from the first project starts the next conversation.
FAQ
Common questions.
It depends on scope — a single photo shoot moves faster than a full marketing campaign or a wedding. Timelines get set together during the Align stage, once the project is actually understood.
Reviews
What clients say.
Not Sure Where to Start?
What are you looking for?
Answer a few quick questions and get matched to the right next step — an event, a class, a service, or a conversation. Takes about two minutes.